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First Certified Stardraw Control Programmer Announced

It's safe to say that Stardraw Control has 'arrived' in the world of systems contracting. The multi-award-winning control application now numbers some 5,000 users worldwide - pretty remarkable when you consider that only a year ago the product was still in beta form! - and is mentioned in the same breath as other, well established control products. While we're delighted with the market's reaction to the Stardraw Control, we are continually looking for ways to make it even more accessible and easy to use.


One of the ways of doing this is to extend the support for Stardraw Control out 'into the field' by implementing a network of Certified Stardraw Control Programmers. By contacting a Certified Programmer, customers are guaranteed a very high level of technical competence up to and including C# programming skills. One of the design principles behind Stardraw Control was that no programming skills should be necessary in order to implement a control solution. However, there are occasions where an integrator might require, say, a complex, bi-directional driver or sophisticated mathematical or logical functions that can only be achieved using script and unless he's a programmer himself, he'll need someone to write it for him; that's where a Certified Programmer comes in.


Paul Clark, left, with Stardraw.com
CEO David Snipp

The very first Certified Stardraw Control Programmer to be appointed is Paul Clark, owner of HxDx, a Brighton, UK-based company that offers design, product development and consultancy services to the entertainment technology industry. In his own words, HxDx specializes in "facilitating collaboration between manufacturers and installers, with specialization in control protocols for industrial and entertainment scenarios. Our mission is to ensure that the end-user's experience of the control system's interface and functionality is as good as technology claims it can be." Clark is well placed to make such claims with a background in software development spanning over two decades including eight years designing control systems.


He first came across Stardraw Control at PLASA 2005. "I was on a mission to see what technology was being used in the entertainment industry and was fascinated to come across a product like Stardraw Control," recalls Clark. "I was immediately attracted to it because it uses current rather than legacy software technology, which means that it is quickly adaptable to new techniques. I also liked the no-stress support platform it offers to manufacturers; all they have to do is publish their protocol - they barely have to lift a finger. From a corporate point of view, it's a product that fits very well with HxDx's ethos regarding collaboration between partners at different ends of the supply chain. In some ways it's like a smart drawing – the conceptual design forms part of the final solution. The visual design environment is a key advantage and one that I find pleasing to work with."


However, Clark went on to say that the single greatest advantage of Stardraw Control was neither the simplicity nor even the aesthetically pleasing nature of the design environment but the fact that it is an open framework for the designer, and imposes very few restrictions on what the programmer can do. "This open architecture approach that supports any protocol offers integrators unprecedented freedom when designing their systems, at the same time as delivering huge cost benefits," remarked Clark. "There is currently no other control solution available that can deliver the same in terms of the simplicity, flexibility or cost-effectiveness of Stardraw Control."


"It's a particularly ingenious solution in that it bridges the gap between many different facets of entertainment technologies, for example control surfaces, required control system functionality, and functions available through specific devices," he continued. "Scripting allows development of ‘smarts', gluing what the user sees to what actually happens."


On the question of the future of control systems in general and Stardraw Control in particular, Clark had this to say: "I think it's inevitable that there will be more and more devices with increasing levels of complexity that require integrated control. Smart networks will be increasingly prevalent, as will technology tensions where manufacturers want to do their own thing, which can make it difficult for integrators. The beauty of Stardraw Control is that, thanks to its open architecture, 'any protocol' approach, it can keep up with this and furthermore, continue to add value. In order to remain viable, manufacturers must innovate and differentiate. This means that going forward there are likely to more protocols rather than fewer, despite the efforts of certain industry players to standardize. While I can wholeheartedly sympathize with this approach, I don't actually believe that there will ever be a 'silver bullet' with regards to standards and protocols, hence the resounding advantage of a product like Stardraw Control that can quickly and easily integrate any new protocol as soon as it comes along. It's a truly future-proof product that will continue to evolve according to the requirements of the industry it serves."


Ends.



Notes to Editor

Stardraw specializes in the design, development and implementation of Internet-enabled software components, design/documentation tools for specific vertical markets and control applications (including Stardraw Control, Stardraw Audio 2007, Stardraw A/V 2007, Stardraw A/V Lite 2007 and Stardraw Lighting 2D 2007) Stardraw's corporate client base for custom software solutions includes Middle Atlantic Products, RCI Custom, Ramtech Industries and Simply Reliable Software.


For more information contact:      

Press contact:

Rob Robinson,
Stardraw.com Ltd.
The 401 Centre
302 Regent Street
London, W1B 3HH
England
T: +44 (0)20 7692 7117
F: +44 (0)20 7692 7118
e: rob.robinson@stardraw.com

Kiera Leeming,
KLPR Ltd.
T: +33 (0)684 06 26 42
e: kiera@klpr.co.uk



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